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Who would I rather lose? 1 AE or 2 SDRs?

I got challenged on one of my ‘hot takes’ the other day. I often bring up how AEs are “only” processing Opps and, therefore, shouldn’t be put on a pedestal…

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How we built our first operating model

I just got out of recording an episode on The Revenue Formula podcast about how we first built an operating model, and I wanted to share it with you. We’re…

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How to get a seat at the table as Revenue Operations

Last week, I talked to a RevOps expert who wanted to become VP. As someone who has hired RevOps people to VP roles, I started to think about how it…

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RevOps ≠ Sysadmins, so let’s stop acting like them

Can you really call yourself RevOps if you’re only fixing and managing CRMs all day? I see a lot of folks fall into this trap. And struggling to get out…

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Stop Making these Mistakes if you Want to Grow Revenue.

Last week I published a video with 4 things I see companies doing, and today I’m bringing you 3 more. If you want to see and share them all, the entire segment…

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CFOs and Airplanes

95% of the B2B SaaS companies I’ve spoken to run their revenue plans through their CFO. The thing is they’re not the best people to predict revenue, so why are…

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Does the Perfect SDR to AE Ratio Exist?

I often get asked how many SDRs a company needs for every AE? And I’m surprised it’s still being asked by many folks out there. I’ve struggled with this question…